Mofarh Ali Saeed Al-Hajj, a Yemeni digital content creator based in Saudi Arabia, has emerged as the second-place winner in a competition organised by Duniya Ta Tanadi, earning a cash prize of SAR20,000.
The Independent Mirror reports that Al-Hajj secured the position after competing against other participants in the contest, which was organised as part of Duniya Ta Tanadi’s efforts to increase public engagement, promote its services and create interactive opportunities for its audience.
Muhammad Musa Hawsawi emerged as the overall winner, taking the first-place prize of SAR30,000, while Al-Hajj finished second with SAR20,000.
The competition formed part of a wider series of initiatives designed to attract public participation through entertainment, digital content and promotional activities.
Participants were required, among other activities, to create videos related to the company and use designated competition hashtags on social media platforms to qualify for the contest.
The initiative was also associated with Duniya Ta Tanadi’s “Journey to a Million” programme, which features entertainment activities and opportunities for participants to compete for various prizes.
Al-Hajj has established himself as a digital content creator whose work focuses primarily on food and restaurant experiences, as well as testing different products, ideas and locations.
He shares his experiences with his audience in a spontaneous and relatable style, combining entertainment with direct personal impressions.
Over time, his TikTok account has built a substantial following, with several of his videos reportedly attracting millions of views and generating significant engagement.
His content is largely based on first-hand experiences, allowing him to present his opinions and observations in a simple and direct manner.
This approach has helped him develop a strong relationship with his followers and establish a notable presence among audiences interested in food, restaurants, entertainment, product reviews and lifestyle experiences.
His second-place finish nevertheless represents a notable achievement in the competition, placing him among its leading participants and earning him SAR20,000, while Hawsawi claimed the top prize of SAR30,000.
With his growing digital presence and expanding audience, Al-Hajj has also expressed the importance of verifying his official TikTok account to establish his authentic identity, protect his name and content from impersonation, and help followers distinguish his official profile from fake or unauthorised accounts.
As he continues to expand his digital content, Al-Hajj says he remains committed to providing his audience with diverse, entertaining and engaging experiences, while building on the growing relationship he has established with his followers.
